John Haskin is an artist specializing in Illustration and Brochures, Technical Drawings, product and concept illustration in Michigan. Sun Art Works, the new site of Sun Communications and John Haskin, Illustration. John Haskin Illustrator, Brochure production, graphic artist in the Detroit and Ann Arbor Michigan area.

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About John Haskin, Michigan Artist
John Haskin is an artist specializing in Illustration and Brochures, Technical Drawings, product and concept illustration in Michigan.
  
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When a company, that's been manufacturing chrome parts for Harley Davidson for years, comes to you and says they want a catalog featuring their parts. I got a tingling rush to the brain that said, "Ohhh yeah. I've made it. Big time."

Then I could see the smile, but the cats body disappeared. It said, "Oh . . . By the way, we can't mention the HD word. And . . . we can't show HD motorcycles. No . . . there won't be any gorgeous models. By the way this is low budget job." Then the smile poofed away.

"What the F. Does anybody have a Marlboro? My long suppressed nicotine addition flared. I wanted to start smoking now!"

Okay, I thought about it. Anybody can do a Harley catalog, with models and beautiful bikes. But the real challenge is to make everyone think their looking at a Harley catalog, when they're really not. I decided to use smoke and mirrors.

If I polled one thousand Harley freaks on what their favorite color is, all one thousand would say black. Weird huh? Their second favorite color would be all over the place. So, I chose orange. It's only a coincident that Harley uses the same color. Hey, it's a free country. Orange goes good with black.

I have my smoke.

The cover illustration is vector art and a photograph of a front fender guard. The popular "V" dates way back to WWII. It means one thing to vets and another thing to Harley dudes. Nobody owns it. I illustrated a similar version of a high speed road tire. Found on Japanese bikes too. The generic fender and chrome shock stanchions are pretty much universal too. I worked the "Pro Chrome" name into the illustration.

I have my mirror.

Did I mention that there was no budget for a photographer? Chrome is extremely hard to photograph. A group of chrome parts is nearly impossible. Basically you need a giant, white, six sided tent. I improvised a white tent the best I could, but I was getting reflection off everything. I solved the problem once again by converting the photos to grayscale. I used my Nikon Coolpix 885, so I knew in minutes whether or not the shot would work. Any harsh reflections I digitally edited out.

Yes, this job worked out well. The digital camera and computer programing made it possible. Our industry worries me when clients look to the graphic business as a place to cut cost.

Corel Draw®
Nikon Coolpix 885®

 

 

© 2002 J.R. Haskin

John Haskin is an artist specializing in Illustration and Brochures, Technical Drawings, product and concept illustration in Michigan. John Haskin is an artist specializing in Illustration and Brochures, Technical Drawings, product and concept illustration in Michigan. John Haskin is an artist specializing in Illustration and Brochures, Technical Drawings, product and concept illustration in Michigan.
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734-424-2000   Dexter, MI
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