When a company, that's been manufacturing
chrome parts for Harley Davidson for years, comes to you and
says they want a catalog featuring their parts. I got a tingling
rush to the brain that said, "Ohhh yeah. I've made it.
Then I could see the smile, but the cats body disappeared.
It said, "Oh . . . By the way, we can't mention the
HD word. And . . . we can't show HD motorcycles. No . . .
there won't be any gorgeous models. By the way this is low
budget job." Then the smile poofed away.
"What the F. Does anybody have a Marlboro? My long
suppressed nicotine addition flared. I wanted to start smoking
Okay, I thought about it. Anybody can do a Harley catalog,
with models and beautiful bikes. But the real challenge is
to make everyone think their looking at a Harley catalog,
when they're really not. I decided to use smoke and mirrors.
If I polled one thousand Harley freaks on what their favorite
color is, all one thousand would say black. Weird huh? Their
second favorite color would be all over the place. So, I
chose orange. It's only a coincident that Harley uses the
same color. Hey, it's a free country. Orange goes good with
I have my smoke.
The cover illustration is vector art and a photograph of
a front fender guard. The popular "V" dates way
back to WWII. It means one thing to vets and another thing
to Harley dudes. Nobody owns it. I illustrated a similar
version of a high speed road tire. Found on Japanese bikes
too. The generic fender and chrome shock stanchions are pretty
much universal too. I worked the "Pro Chrome" name
into the illustration.
I have my mirror.
Did I mention that there was no budget for a photographer?
Chrome is extremely hard to photograph. A group of chrome
parts is nearly impossible. Basically you need a giant, white,
six sided tent. I improvised a white tent the best I could,
but I was getting reflection off everything. I solved the
problem once again by converting the photos to grayscale.
I used my Nikon Coolpix 885, so I knew in minutes whether
or not the shot would work. Any harsh reflections I digitally
Yes, this job worked out well. The digital camera and computer
programing made it possible. Our industry worries me when
clients look to the graphic business as a place to cut cost.
Nikon Coolpix 885®