John Haskin is an artist specializing in Illustration and Brochures, Technical Drawings, product and concept illustration in Michigan. Sun Art Works, the new site of Sun Communications and John Haskin, Illustration. John Haskin Illustrator, Brochure production, graphic artist in the Detroit and Ann Arbor Michigan area.

New Material
Illustration
Photoshop
Technical Drawing
Brochures
Logos
Magazine Ads
Menus - Ala Carte
Back in the Day
Ad Specialties
Pencil
Links
Before You Buy
About John Haskin, Michigan Artist
John Haskin is an artist specializing in Illustration and Brochures, Technical Drawings, product and concept illustration in Michigan.
  
Page 1 | Page 2 | Page 3 | Page 4 | Page 5

This brochure is interesting. It's a full color two sides, pocket folder. I did eight product inserts to go with the folder. I was first approached about producing sales literature for BAM, by one of the three partners. He is the M and the salesman for BAM. I thought what a great name. It was the initials of their first names. Turns out they didn't really like the name and planned on changing it. I had to talk them into keeping it. I said to them, "You want a brochure, BAM, you got it." It's so simple, yet some people just don't get it. BAM they're stupid. Then BAM, they got it. Whew! Smiles all around. It was like their morphine drip kicked in.

I like this piece because of the contrast between the hard metal and the soft material. The background is a denim shirt stretched tight over a piece of Gator board and then scanned. I was surprised at what an imperfect world embroidery is. Embroidery is best viewed from at least an arms length away. The embroidery in the brochure had to be digitally retouched.

I set the insert up for versatility and continuity. Since many companies carry the same garments it was important to give BAM a distinct identity. The photography was provided by the individual garment companies. The font I used for BAM is called Bedrock. That is so cool, Bedrock, BAM-BAM. I dedicate this brochure to Barney and Betty Rubble and the whole town of Bedrock. I used a font called OCR-A for the sub titles. That gave the feel of high tech. I think the two fonts go well together.

Unfortunately BAM didn't make muster during our last economic downturn. They didn't pay their bills. So BAM filed chapter 11 in Bankruptcy Court. M left to go work in the quarry with Fred. It just left BA, and that just didn't sound right. It was like BAM they were here, and then BAM they were gone!

Corel Draw®

 

 

© 2002 J.R. Haskin

John Haskin is an artist specializing in Illustration and Brochures, Technical Drawings, product and concept illustration in Michigan. John Haskin is an artist specializing in Illustration and Brochures, Technical Drawings, product and concept illustration in Michigan. John Haskin is an artist specializing in Illustration and Brochures, Technical Drawings, product and concept illustration in Michigan.
Send Email to John Haskin, Illustrator
734-424-2000   Dexter, MI
Back to Top
Illustration | Photoshop | Tech Drawing | Some Brochures | Some Logos | Mag Ads
Menu Ala-Carte | New Stuff | Back in the Day | Ad Specialties | Pencil | Links
Before You Buy | About John
© 1997-2006, John Haskin
Built by headbump design