John Haskin is an artist specializing in Illustration and Brochures, Technical Drawings, product and concept illustration in Michigan. Sun Art Works, the new site of Sun Communications and John Haskin, Illustration. John Haskin Illustrator, Brochure production, graphic artist in the Detroit and Ann Arbor Michigan area.

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About John Haskin, Michigan Artist
John Haskin is an artist specializing in Illustration and Brochures, Technical Drawings, product and concept illustration in Michigan.
  
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John Haskin is an artist specializing in Illustration and Brochures, Technical Drawings, product and concept illustration in Michigan.
Adaptive Technologies brochure design presented some very unique challenges. ATC had an abundance of photography available for use in their brochure. The problem was the photography was taken over a thirty-year period by a variety of photographers. Some good, some bad. Many photos had a hideous cyan or magenta background that reflected onto the parts. The solution; I simply threw all the photography into a melting pot by converting them to grayscale. I then converted the photo's into duotones and added very subtle coloring back in. The photo's were placed into the brochure as CMYK. The new color photography that was mixed in through out the brochure was toned down to compliment the grey scale photos.

ATC's premium tool bits are a gold color (hence the second color in their logo). I used a transparent gold overlay that matched their logo color. That made the tool bits really pop. The cover and inner cover art were made from a series of about twenty photos dating back to the 60's (remember Woodstock, acid, etc.).

At the time of production, Corel Draw was the only program capable of all the techniques used here. Files that are not produced in Quark or Photoshop will scare the dybbuks out of a printing company. As not to frighten the printers and to fool all my Mac friends, I converted the whole layout into a tif. The result was zero conflicts with the printer and one very happy client.

Corel Draw®

John Haskin is an artist specializing in Illustration and Brochures, Technical Drawings, product and concept illustration in Michigan.
© 2002 J.R. Haskin

John Haskin is an artist specializing in Illustration and Brochures, Technical Drawings, product and concept illustration in Michigan. John Haskin is an artist specializing in Illustration and Brochures, Technical Drawings, product and concept illustration in Michigan. John Haskin is an artist specializing in Illustration and Brochures, Technical Drawings, product and concept illustration in Michigan.
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734-424-2000   Dexter, MI
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